Flight Attendant Sings ‘I’ll Be Home For Christmas’

Augmented reality

content can be found on everything from wine bottles to IKEA’s catalog and



virtual

reality experiences are much more detailed, with rich layers of interactivity from hand cont to gaze triggers, and a VR film has even won an Oscar. With

Apple

and

Google

both debuting augm reality platforms (ARKit and ARCore, respectively),

Facebook

heavily invested in its Oculus

headset

and

Amazon

unveiling augmented shopping

features

, AR and VR is primed to change many parts of our everyday lives.

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social

experience.” style=”style-7″ align=”left” author_name=”



Mark Zuckerberg

” author_job=”Co-founder of

Facebook

” author_

avatar

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Within the food industry, AR and VR have also begun to make headway. Although development costs are still high, more and more F&B businesses are beginning to realize the potential of AR/VR and see it as a worth while

investment

. Three main areas human resources, customer experiences, food

products

– have seen the most concentration of AR/VR development so far and will likely continue to push the envelope on what use cases AR & VR have within the industry.

Since



Bill Gates

’ famous 1996 essay, the adage “content is king” has been echoed and taken to heart by

companies

large and small. In recent years, the rise of platforms such and

Instagram

and the

social

influencers and blogger celebrities it has created – have shown even more clearly that with consumers digitally result in real action.

Products

and retail locations may still be static, but its content must extend beyond physical

space

to attract the attention of potential and returning buyers.

Augmented reality

can bridge this gap between consumer, product and product content.

One of the most tangible payoffs of AR/VR

technology

is using it for consistent and thorough train. The current process of developing training materials can not only be costly, but also vary in quality by team, store, or region. Many times, human resources face the conundrum of choosing between low-touch, high-efficiency.

Enter



virtual

reality.



Virtual

reality can create a detail visual

world

for

employees

to safely interact with their to-be everyday job surroundings and men tally and physically learn the tasks required. These VR lessons range from managing Walmart’s holiday rush to coo noodles at Honeygrow to pull.

On the flip side,

augmented reality

allows for side by side training and execution by layering additional info on top of an employee’s direct view. For instance, a

research

study found AR to be effective in helping subjects visually estimate serving sizes. Maintenance and

repair

, a necessary evil of the food

world

, has benefited from equipping technicians with AR headsets to disassemble and reassemble

products

without being on-site. These new possibilities for learning and development for businesses small and large not only increase the effectiveness of training material, but also allow

companies

to employ a wider breadth of workers with different needs and learning styles.

As headsets begin to decrease in price and more



developers

pour into AR/VR, it’s likely more and more

companies

will begin to trial and A/B test these new learning platforms. Perhaps one day, we’ll even view former mass conference workshops with the same nostalgia as the milk delivery man.