The Power of Humor on Variable Message Signs

Variable message signs (VMS) are an integral part of

United States

highways, delivering important notices and

safety

messages to drivers. However, the U.S. Department of Transportation (DOT) has recently implemented new guidelines prohibiting the use of humorous messages on these signs, arguing that they pose a distraction to drivers.

While the DOT may have valid reasons for their decision, there is a compelling argument to be made for the inclusion of humor on VMS. Funny signs have the potential to be more memorable, capturing drivers’ attention and ensuring they internalize the safety messages being conveyed. Several states have already embraced this concept, resulting in genuinely amusing and engaging signs on their highways.

That being said, there is also a concern that complex puns or jokes might not be universally understood, rendering the message less effective. For instance, a holiday safety message referencing a popular movie may go over the heads of those who haven’t seen it. As a matter of fact, a study conducted by the DOT in

2022

revealed that many drivers struggled to comprehend the funny messages they encountered on road signs.

Another potential issue is the temptation for drivers to take pictures of particularly amusing or viral signs using their phones, creating a dangerous and distracting situation. Nevertheless, State Departments of Transportation argue that the benefits of more humorous signs outweigh these potential downsides, as they capture drivers’ attention and prevent them from tuning out the safety message.

Research

conducted by Virginia Tech further supports this argument, indicating that humorous messages effectively engage drivers and receive higher cognitive attention. However, it is crucial to strike a balance between humor and clarity. Signs that are comical yet easily understandable, such as Mississippi’s “100 is the temperature, not the speed limit,” are more likely to be embraced by a wider audience.

In conclusion, while the federal

government

may not fully recognize the value of humor on VMS, there is substantial evidence to suggest that it can serve as an effective tool for engaging drivers and promoting safety. By achieving a balance between humor and clarity, states can effectively communicate essential messages, capturing attention and sparking a positive response from motorists.